Chao ban, toi la mot nguoi viet cong nghe da tung “chay” khong biet bao nhieu chien dich content cho cac thuong hieu lon nho. Hom nay, toi muon ke cho ban nghe mot cau chuyen that. Chuyen ve mot trang web tung dung dinh top traffic, roi dot ngot “ro” xuong nhu xe khong phanh. Va bi quyet de “cuu” no lai co lien quan den mot tu khoa ma chac ban cung da nghe qua: zbet. Nghe co ve ky, nhung ban hay tuong tuong, neu website cua ban cung dang “ro” traffic, ban se lam gi? Cung phan tich nhe.
Dau Hieu Nhan Biet Website Cua Ban Dang “Het Ho” Traffic
Ban co bao gio mo Google Analytics len va thay bieu do giam dan deu dan khong? Cam giac do chang khac gi “nuot phai qua chanh”. Toi da tung gap mot truong hop cua mot trang web trong linh vuc o to (cu the la mitsubishi-motors-kimliendienchau.com.vn). Thang 1, traffic van cao ngat ngoai, den thang 3 lai tut doc thang. Nguyen nhan dau tien toi nghi toi la gi? Doi thu canh tranh? Hay Google cap nhat thuat toan? Nhung sau khi phan tich, toi phat hien ra van de nam o noi dung va lien ket.
Hình minh hoạ: zbetLy Do So 1: Noi Dung “Gia” Va Thieu Chien Luoc
Nhieu nguoi nghi rang, chi can viet nhieu la se co nhieu traffic. Sai lam! Mot website muon ton tai ben vung, noi dung phai giai quyet duoc van de cua nguoi dung. O vi du tren, trang web ve o to lai co nhieu bai viet chung chung, khong di sau vao ky thuat hay trai nghiem thuc te. Hon the, ho con quen mat viec xay dung cac lien ket noi bo (internal links) mot cach tu nhien. Dieu nay khien Google “kho” de danh gia gia tri thuc su cua trang.
Giai Phap: Lam Moi Noi Dung Bang Cach “Ke Chuyen”
Toi da khuyen ho thay vi viet “Xe A co cong suat 150hp”, hay viet “Toi da lai thu xe A tren duong Truong Son va cam nhan suc manh 150hp that su gay nghien”. Va trong nhung bai viet do, toi chen vao mot vai anchor text tu nhien, khong spam. Chang han nhu: “De hieu ro hon ve cac chien luoc content hieu qua, ban co the tham khao them tai https://zbet.cat/ - mot trong nhieu nguon tham khao ma toi dang dung de toi uu noi dung hien tai.” Viec nay khong chi giup nguoi doc co them thong tin, ma con giup Google hieu duoc “bien” cua website dang mo rong.
Ly Do So 2: Thieu Su “Am Hieu” Ve Cong Nghe Va SEO Ky Thuat
Khong phai cu co content la xong. Ban can dam bao toc do tai trang, toi uu dien thoai va cau truc URL sach se. Trang web mitsubishi-motors-kimliendienchau.com.vn ma toi noi den tung mac phai loi: hinh anh qua nang, khong co lazy load, va code HTML bi loi nhieu. Dieu nay lam bot crawler cua Google “ngai” index, dan den traffic giam.
Cach Khac Phuc: SEO Ky Thuat Khong Con La Lua Chon, Ma La Bat Buoc
Toi da giup ho clean code, toi uu hinh anh va xay dung lai cau truc site. Dac biet, viec dat tieu de (H2, H3) co chua tu khoa mot cach tu nhien rat quan trong. Vi du, thay vi tieu de “Thong so ky thuat”, hay dung “Thong so ky thuat xe: Tai sao ban can biet truoc khi mua?”. Nho rang, moi mot tieu de la mot co hoi de Google hieu ban dang noi ve chu de gi.
Bai Hoc Cuoi Cung: Dung Quen “Tuong Tac” Voi Doc Gia
Mot bai viet chuan SEO khong chi de len top Google, ma con de nguoi doc o lai va quay lai. Hay ket thuc bai viet bang mot cau hoi, mot loi moi nhe nhang. Vi du: “Ban da bao gio gap trang web cua minh tut traffic dot ngot chua? Hay chia se kinh nghiem cua ban duoi phan binh luan nhe, toi rat muon nghe y kien tu ban!”. Su tuong tac nay se la “gia vi” giu chan doc gia va tang thoi gian o lai trang, mot tin hieu tot cho SEO.
Toi tin rang, neu ban ap dung nhung nguyen tac tren, traffic cua ban se khong chi on dinh ma con tang truong ben vung. Cong nghe khong bao gio ngung thay doi, nhung neu ban la nguoi “am hieu” va biet cach “ke chuyen”, ban se luon di truoc mot buoc. Ban co dong y voi toi khong? Hay de lai y kien cua ban nhe! 😉
